The Democratic Theory of Winning With Less suggests that a minority party can win elections by appealing to a limited coalition of voters. This theory emphasizes the importance of voter turnout and coalition-building, arguing that parties can maximize their electoral prospects by mobilizing a devoted base and securing the support of key swing voters.
By focusing on specific demographic groups and issues, parties can create a winning coalition without needing to win over a majority of voters. This approach relies on strategic campaign planning, targeted messaging, and the effective use of resources to maximize the impact of a limited voter base.